+61 3 9412 7000     hello@carterdigital.com.au

Folio

A multi-award winning service design, customer & user experience agency.
Creating ideas and products to transform and grow your business.

Bonds Digital Customer Experience

"With a 35% increase in mobile conversion rate and 25% increase to average basket value, a BIG thanks to the Carter team!"

Pac Brands eCommerce Manager

Bonds Australia Logo

    

 

Pacific Brands upgrades profit guidance as Bonds, Sheridan shine

– The Age
 

OVERVIEW

Take a cheeky glance at the waistband of an Aussie’s underwear and you’re likely to see a Bonds logo, with every household owning more than nine Bonds products on average. With an iconic brand, an impressive foothold in the retail market and a high performing desktop online store, we were presented with an exciting challenge to improve the user experience for Bond’s online store, applying a mobile first approach.


CHALLENGE

This project’s unique challenge was to balance the already successful elements of the current interface, whilst making meaningful adjustments to increase mobile conversion, allow for ongoing development and branded campaign content.


SOLUTION

Bonds have a vibrant and well-loved brand personality which was well reflected in the original website. An audit of the site found however that site speeds were slow due to a large number of images being uploaded. We understood that over 50 per cent of Bonds’ traffic was coming from mobile devices, which led to our device agnostic approach to UX. 

We focussed heavily on testing the path to purchase, ensuring that users could not only find their desired products quickly and easily, but flow through the checkout process with minimal distraction. To alleviate site speed issues, we introduced CSS driven, responsive promotional tiles and banners that packed a vibrant visual punch across all devices.

The result is a stylish yet playful digital ode to the iconic Bonds brand – reliable but never, ever boring.
 

SERVICES

  • User Experience (UX)
  • Customer Experience (CX)
  • Information Architecture (IA)
  • User Interface Design
  • Responsive Design
  • Digital Style Guide
  • Development
  • Magento Intergration
  • Acceptance Testing

 

Bonds online customer experience
bonds mobile first strategy
bonds responsive user experience design

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 


UX Melbourne website design and development
Digital strategies and UX creative solutions.
User experience digital strategies
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

We produce the highest possible user experience for your business and target audience.
Our creative design and responsive development solutions are second to none.

Discover

- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis

Design

- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design

Deliver

- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

Have an idea, what are you waiting for?

Get started with our project planner.

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