"Excited to introduce a raft of new features and a whole new design"
Creative Spaces approached Carter Digital to assist in realising the next generation of their site - a program that underwrites cultural production by brokering, letting, subletting and developing affordable space for creative industries. The new site needed to reflect the recent brand refresh by Studio Racket and the national nature of the program which is no longer strictly Victoria focused.
The new site needed to allow users to search through a database of over 2,000 varied spaces developed over the past four years. It had to deliver search results in a friendly and efficient manner to users as well as permitting them to list and manage their own spaces. Typical visitors look at a particular space a number of times before engaging the owner, we had to ensure they could bookmark spaces they were interested in, conveniently revisit these and easily share with others. With the key audience being the creative industry, the site needed to be highly visual with a focus on space images and artists.
As the program has expanded into development and management, Creative Spaces needed a more efficient way to manage and administer the content and running of the site.
A responsive design meant that users could search for spaces regardless of context and device. For users accessing the site from a mobile device, the homepage displays relevant information via geo-location. Google Maps was employed to provide context for users searching for a space, as well as making it easy for those uploading a space to pinpoint the exact location on a map by only entering the address.
We repurposed the existing database and added new features that focused on improving reporting and search history. This was to increase the organisation's understanding of their users behaviour which will be used to help inform future improvements and offerings for Creative Spaces. Because this bespoke solution was required and we needed to retain the existing database, we chose the Laravel PHP framework which enabled us complete flexibility in building the site.
- Functionality Modelling
- User Experience (UX)
- Information Architecture (IA)
- UI Design Rollout
- Responsive Design
- Web Development
- CMS Integration
- Acceptance Testing
- Email Marketing