As one of Australia's premier arts organisations, The Australian Ballet is world class. Their digital presence had to be an extension of this excellence online.
When one goes to a performance in a theater, one remembers the magic on the stage. The characters, the sets and costumes, the music, and of course the skills of the performers. Unless they don't work, no-one notices the box office or cloakroom, nor thinks about philanthropy, unless it's right in front of them.
Our challenge was to build a seamless extension of the Ballet's operations online while allowing their stunning content to shine through.
We worked with the Ballet to produce a digital offering that, like a stage, will change dramatically with the insertion of new content each season. In the meantime, the business functions of The Australian Ballet will continue to serve the needs of the organisation, and most importantly, it's visitors for the life of the site. By an extensive integration of the Tessitura system for all functions including ticket and subscription sales, customer relationship management, philanthropy and merchandising.
With peaks in traffic around several periods in the Ballet's year, a careful hosting solution for both the site and Tessitura was reached ensuring site stability during these important times.
- User Experience (UX)
- Information Architecture (IA)
- Usability Testing
- User Interface Design (UID)
- Interaction Design
- Responsive Design
- Creative Direction
- Digital Strategy
- Digital UI/Style Guide
- Front-End Development
- CMS Development
- Tessitura Integration & Implementation
- API Integrations
- Acceptance Testing
- Social Media Consultation