+61 3 9412 7000     hello@carterdigital.com.au

Folio

A multi-award winning service design, customer & user experience agency.
Creating ideas and products to transform and grow your business.

Digital Experience and Transformation of the Australian Ballet

OVERVIEW

As one of Australia's premier arts organisations, The Australian Ballet is world class. Their digital presence had to be an extension of this excellence online.  

CHALLENGE

When one goes to a performance in a theater, one remembers the magic on the stage. The characters, the sets and costumes, the music, and of course the skills of the performers. Unless they don't work, no-one notices the box office or cloakroom, nor thinks about philanthropy, unless it's right in front of them.

Our challenge was to build a seamless extension of the Ballet's operations online while allowing their stunning content to shine through.

SOLUTION

We worked with the Ballet to produce a digital offering that, like a stage, will change dramatically with the insertion of new content each season. In the meantime, the business functions of The Australian Ballet will continue to serve the needs of the organisation, and most importantly, it's visitors for the life of the site. By an extensive  integration of the Tessitura system for all functions including ticket and subscription sales, customer relationship management, philanthropy and merchandising.

With peaks in traffic around several periods in the Ballet's year, a careful hosting solution for both the site and Tessitura was reached ensuring site stability during these important times.

SERVICES

  • User Experience (UX)
  • Information Architecture (IA)
  • Usability Testing
  • User Interface Design (UID)
  • Interaction Design
  • Responsive Design
  • Creative Direction
  • Digital Strategy
  • Digital UI/Style Guide
  • Front-End Development
  • CMS Development
  • Tessitura Integration & Implementation
  • API Integrations
  • Acceptance Testing
  • Social Media Consultation
Responsive design user experience
huge increases in sales and traffic
ballet tv and increases in engagement rates

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 


UX Melbourne website design and development
Digital strategies and UX creative solutions.
User experience digital strategies
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

We produce the highest possible user experience for your business and target audience.
Our creative design and responsive development solutions are second to none.

Discover

- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis

Design

- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design

Deliver

- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

Have an idea, what are you waiting for?

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