+61 3 9412 7000     hello@carterdigital.com.au

Folio

A multi-award winning service design, customer & user experience agency.
Creating ideas and products to transform and grow your business.

You Power The Game

Your work has been fantastic. Thank you, great job.

OVERVIEW

Football Federation Australia love their A-League and the passion of their dedicated fans across Australia and New Zealand. The 2013/2014 A-League season campaign focused on how fans #PowerTheGame for their favourite A-League Club. The idea was simple, get fans to voice their excitement and dedication across a responsive website and generate reach through Facebook, Twitter and Google Plus.

CHALLENGE

Create a user friendly and intuitive platform to allow fans to 'connect' with the Power The Game website and comment on how they PowerTheGame. The site needed to be simple and intuitive given the broad audience type so usability for the user interface was key. Given that users were sharing their data with the FFA, we needed to make sure the site visitors felt secure and incentivised.

SOLUTION

Utilising Facebook Connect and additional sharing functionality for Twitter and Google+ across a responsive platform.  A custom CMS was built to administrate user profiles and approve/moderate comments. The site reached a wide audience and within hours connected with hundreds of A-League fans across Australia and New Zealand.

SERVICES

  •    User Experience (UX)
  •     Information Architecture (IA)
  •     User Interface Design (UID)
  •     Responsive Design
  •     Creative Direction
  •     Social Media Consulting
  •     Digital Strategy
  •     Development
  •     Content Management Systems

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 


UX Melbourne website design and development
Digital strategies and UX creative solutions.
User experience digital strategies
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

We produce the highest possible user experience for your business and target audience.
Our creative design and responsive development solutions are second to none.

Discover

- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis

Design

- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design

Deliver

- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

Have an idea, what are you waiting for?

Get started with our project planner.

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