+61 3 9412 7000     hello@carterdigital.com.au

Folio

Award winning forward-thinking service design, customer & user experience agency.
Humanity. Creativity. Purpose.

Innovation, creativity and technology at Melbourne Knowledge Week Festival

Hey, check out this sweet website wink

Bonnie Shaw, Strategy & Knowledge Manager, Smart City Office at City of Melbourne

OVERVIEW

While Melbourne is well known for its coffee, restaurants, night-life and love of sport; locals and tourists agree that the world's most liveable city for the sixth consecutive year (The Economist – Intelligence Unit) has many other charms.

With a continued approach to forward thinking, the City of Melbourne council enlisted us to help enhance and evolve Melbourne Knowledge Week’s digital assets. This week-long Melbourne festival melds art, technology, business and science exploration; promoting co-creation and innovation to solve real ‘future city’ challenges globally.

Over 70 events occur within the city throughout the week have been designed to inspire curious minds to collide and collaborate to bring future-focused ideas to life.

CHALLENGE

Partnering for the event, we were set the challenge to create a destination for startups and entrepreneurs to showcase the city's approach to urban development, transport, mobility and sustainability for a series of open and engaging events city wide. The solution needed to act as a knowledge base and content hub, as well as promoting the City’s content to users from each of the identified target groups, regardless of their device.

With a premier events website for the first time and the digitally focused presentation of its festival program; maintaining the ‘City of Melbourne’ community feel, the User experience direction and ensuring Level AA Conformance to Web Content Accessibility Guidelines 2.0 was paramount.

SOLUTION

Building a platform by which the City of Melbourne can elevate the festival has been hugely successful. Better connecting with target audiences, engaging with users on a deeper level who are now able to voice their advancements and innovations across multiple industries such as science, creative industries, education, finance and manufacturing.

We now present content to users based on specific customer journeys and via event exploratory engagement and filtering, creating a world class digital stage user experience.

Discover Melbourne’s major annual event.

SERVICES

  • User Experience (UX)
  • Information Architecture (IA)
  • User Testing
  • User Interface Design (UID)
  • Interaction Design
  • Responsive Design
  • Creative Direction
  • Digital Strategy
  • Acceptance Testing
Quick and easy engagement homepage
Labelled iconography
manageable content tiles
eventbrite related and linked information panels
easy to read gridded structure
fat footer to accomodate sponsors and support partners

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 


UX Melbourne website design and development
Digital strategies and UX creative solutions.
User experience digital strategies
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.

Discover

- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis

Design

- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design

Deliver

- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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