+61 3 9412 7000     hello@carterdigital.com.au

Folio

Award winning forward-thinking service design, customer & user experience agency.
Humanity. Creativity. Purpose.

Responsive website design of the Royal Women’s Hospital Melbourne

A great collaborative effort by Carter and the Royal Women's Hospital... Incredible creativity, hard work, and collegial spirit from all involved. Well done!

OVERVIEW

We were approached by The Royal Women’s Hospital to utilise our user experience expertise to design and re-develop the Women's website.

CHALLENGE

A complete redevelopment of the website's information architecture gave us an opportunity to address actual user needs, analyse existing systems and create a streamlined platform. We created a platform that offers an intuitive user experience and transparency of content, making it easier for patients, visitors and health professionals to find fact-sheets, clinical expertise and specific health information.

SOLUTION

Taking the Women’s new brand direction by ERD and implementing it into a modern user interface has resulted in a more user-centric experience, ultimately meeting the Women's project objectives and user expectations.

Giving users the ability to quickly discover information was a key deliverable and was achieved through structured architecture, easy to navigate content and design. Creating a clean and natural navigation with comprehensive search functionality was essential for the project's success.  Relevant information is able to be found quickly and accurately.

Reviewing Google Analytics gave our team a solid understanding of the site audience in order to create clear calls to action for key areas and content. Providing the opportunity to vary calls to action for donation page-by-page, adding quick links to specific content and building an AA standard website resulted in the delivery of a truly device-agnostic responsive design website.

SERVICES

  • Functionality Modelling
  • User Experience (UX)
  • Information Architecture (IA)
  • User Interface Design (UID)
  • Responsive Design
  • Google Analytics Consulting
  • Content Strategy
  • Web Development
  • Acceptance Testing

PARTNERS

The Plannery
ERD

Responsive website design and relevant information for mobile, tablet and desktop
Responsive iPad table design
Digital strategy and desktop user interface design

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 


UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.

Discover

- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis

Design

- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design

Deliver

- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

Have an idea, what are you waiting for?

Get started with our project planner.

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