Summersalt Festival takes the best of Melbourne's arts and culture scene to the streets of Southbank for five special weekends. Whilst Summersalt Festival knows how to light up the streets, they approached us to help them bring their festival to life online via a responsive website that encourages mobile use and interactivity.
With a wide range of outdoor events over five weekends, our challenge was to effectively communicate the colour and vibrancy of the festival alongside practical event information, whilst maintaining a firm mobile first approach, making the site an integral part of the festival experience.
Using considered UX, we delivered a fun and simple user experience, allowing users to interact easily with Summersalt online, whether they were researching an event or attending one. We established a platform that allowed the festival to communicate directly with their community, via a blog to showcase their rich and diverse and content, and social media integration to drive further engagement. Newcomers to Melbourne (and locals too!) found the map functionality incredibly useful when navigating the wide range of events across multiple venues.
Our mobile first approach and UX focus has resulted in a website that reflects Summersalt's unique brand personality - an outdoor arts festival you'll flip for!
- Information Architecture (IA)
- User Experience (UX)
- User Interface Design
- UI Design Rollout
- Responsive Design
- Web Development
- Acceptance Testing