+61 3 9412 7000     hello@carterdigital.com.au

Folio

A multi-award winning service design, customer & user experience agency.
Creating ideas and products to transform and grow your business.

Top Tradie Cup

OVERVIEW

Every week, 50 Victorian construction workers are seriously injured on the job and have to stop work. Victorian WorkCover Authority are committed to improving safety in the construction industry. Carter had the opportunity to expand on the 2013 campaign, taking the digital experience to the next level in Top Tradie Cup 2014.

CHALLENGE

Building on the success of last year's Top Tradie Cup campaign engagement, we've refined the feel and use of the mobile game. The objective was to get tradies teaming up and playing during smoko, so consideration had to be given to the limitations of a 3G and 4G connection. 

SOLUTION

To leverage a general love of sport amongst blokes on site and create a game where players are asked a series of eight Victorian WorkCover Authority and AFL related questions across six weekly rounds. Bonus points are awarded for completing the round in the week it's released and medals are collected for correct answers fuelling the competitive experience. With prizes up for grabs like movie tickets and corporate hospitality at the footy, players can chart their progress on the ladder against other teams and share results with friends on social media. 

SERVICES

  • User Experience (UX)
  • Information Architecture (IA)
  • Responsive Design + Server Side Components (RESS)
  • User Interface Design (UID)
  • Creative Direction
  • Web Development

 

Top Tradie app icon

AFL Top Tradie Cup Responsive Design
Top Tradie Cup Android and iPhone Design

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 


UX Melbourne website design and development
Digital strategies and UX creative solutions.
User experience digital strategies
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

We produce the highest possible user experience for your business and target audience.
Our creative design and responsive development solutions are second to none.

Discover

- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis

Design

- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design

Deliver

- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

Have an idea, what are you waiting for?

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