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Art Series Hotel Group User Experience Design and Development

"We’re really thrilled with the result and comments back from the wider community have been really positive.

Thanks for all your help and guidance over the last three months."

Art Series Marketing Manager

Art Series Hotel Group

OVERVIEW

Art Series Hotel Group are a group of six boutique luxury, art inspired hotels who believe in creating unique, inspiring experiences. Carter were engaged to finalise the scope, wireframe design, build and support of the redevelopment of Art Series Hotel Group website. The brief was to create an innovative, interactive and visually engaging website, allowing for comprehensive, dynamic content to drive traffic, gather consumer insights and encourage bookings.

CHALLENGE

The site needed to be delivered in a way which complimented the art experience the Hotels offer, be beautiful, friendly and ensure ease of navigation for all users. It also had to appeal to both Australian and international audiences. Each Hotel has its own bespoke typography which had to be accessible to search engines, be editable, scalable and allow for additional hotels to be added as the Group grows.

The varying audiences required intuitive access to relevant areas highlighting the hotel experience such as booking meetings and events, viewing residences and galleries, while ensuring prominent access to the booking engine. Social integration was a key part of the brief with Art Series looking to further engage with users by promoting content sharing across Facebook, Twitter and Instagram.  

SOLUTION

A responsive multi-site content management system, initially covering the Art Series Hotel Group, The Cullen, The Olsen, The Blackman and The Schaller Studio. A site which showcases the unique and individual design aesthetic of each hotel and studio, simplifys the overall information architecture and encourages users to book directly via the site or to enquire about meetings, events and hotel residences.

 

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Art Series Hotel UX Design and Development
Art Series Hotel Multi-site UX Development

Who are Carter?

Principals, James Noble & Paul Beardsell, are leaders in experience design.

We put people ahead of everything else, meaning our solutions transform the way customers interact with businesses in a rapidly changing digital world.

As on of Australia’s largest independent experience design agency, we select the right technology to deliver the right digital outcome to surprise and delight the people using them. This enables our partners to exceed their customers’ needs and grow their connection with them.

We have achieved sustained success in a world where technology, expectations and customer behaviour is constantly evolving. Our solutions constantly adapt to meet new trends and ensure our products remain vital.

We have won numerous accolades and awards on behalf of our clients since 2005 as acknowledgement of the consistent results we deliver.

Diverse Experise

Our fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle.

Carter is full service experience design agency that knows organisations are subject to all sorts of variables. We not only experienced, but big enough to respond to changing requirements by re-deploying resources as required.

We are an inclusive agency. While all based in Australia, we speak 19 languages and are a global team hailing from countries including Japan, China, Indonesia, Thailand, Iraq, New Zealand, India, Russia, France, Germany, United Kingdom and Ireland. This expanse of experience allows for creative thinking and a true user-first approach, allowing us to solve complex problems and deliver simple real-life solutions daily.

Principal, James Noble, hand-crafted the fitout and furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 


UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.

Discover

- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis

Design

- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design

Deliver

- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

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