+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential user experience design agencies. People first. Design later.

A beautiful digital platform for WAGPET

"Appreciate the mammoth effort... many thanks again to the whole Carter team."


A key provider of training and certification of GPs in Western Australia. WAGPET's services include assisting of a range of medical professionals in obtaining placements in the community, eLearning and running in classroom teaching.

We wanted to ensure that their site was an extension of their offering, delivering value to its current and prospective students. 


Several key factors were identified which would ensure the success of the digital strategy.

Forms are a central connection between all services the organisation meaning integration with CRM, Payment gateways, Learning platforms were required as well as a robust CMS allowing for internal management.

A digital strategy was formulated with a focus on ensuring WAGPET’s message reaches, and engages with, its target market by identifying the digital platforms and styles of digital delivery that are most highly engaging for the target audience.

Reach and accessibility was maximised utilising coding focused on compliance with WCAG guidelines including around AccessibilityLevel 2 (AA) Guidelines as per Commonwealth Government digital accessibility requirements and on improving natural search engine optimisation (SEO).

Allow for detailed ongoing analysis of digital performance through creation of specific measurable benchmarks and implementation of digital metric tools such as Google Analytics and Facebook Insights.


The diverse audience groups catered to, although sharing the common goal of becoming a GP, require a wide range of information and have diverse range of paths to arrive at their qualification. To this end a considered, clear information architecture which clearly signposted access, via multiple pathways to a complex set of pages of information, forms and resources was implemented. By building the site to be responsive to multiple devices and screen sizes visitors are able to reach their desired content wherever and whenever required.



Responsive Website Design — The Royal Women’s Hospital Melbourne

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Mobile friendly website — LaTrobe Community Health Service

Australia Strategy, Customer & Digital Experience — Heart Foundation

Responsive website design
user personas and information architecture
WCAG 2.0 Level AA accessibility website
Enchanced customer and user experience

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% wind sourced energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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