+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential user experience agencies. People first. Design later.

Berlei, The Ultimate Online Store

"Users interacting with added functionality are converting at 3 times the site average."

eCommerce Manager

Pacific Brand upgrade profit guidance as strong online retail sales grow.

– Sydney Morning Herald


Berlei know women. Constantly evolving with their customers needs, Berlei were ready to extend this approach to the next evolution of the brand into the mobile-first generation, aided by a new digital style guide and conversion-focused path to purchase. With more than a third of total visits now coming from mobile, a refined experience was crucial. 


Carter had a well defined and measurable problem to solve thanks to user data; decrease cart drop off to increase sales.

Slightly more complex was the aesthetic. The Berlei brand is established, authentic and successful. Any concepts and style guides needed to enhance and respectfully evolve it, while supporting insights that demanded an improved mobile presence.


Data supplied by Berlei enabled Carter's UX team to identify how users where moving through the site and confirmed where opportunity lay for improvement.

Carter developed responsive templates that improved the path to purchase and prioritised the mobile experience. It’s a framework that supports these goals without sacrificing the needs of the content, including multiple variations and combinations of sizing across a wide range of products.

The new digital style guide maintained the brand’s core creative style while extending it’s support of the online experience.

Since launch Berlei has seen an over 50% increase in conversion rates on mobile. Talk about acing it.


  • 50% mobile conversion rate
  • 9% uplift in pages per session, and
  • 10% reduction in bounce rate



  • User Experience (UX)
  • Customer Experience (CX)
  • Information Architecture (IA)
  • User Interface Design
  • Responsive Design
  • Purchase Flow Development
  • Cart Optimisation
  • Digital Style Guide
  • Acceptance Testing


Berlei Commerce Store
Customer Experience
Commerce Visa Checkout

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

Have an idea, what are you waiting for?

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