+61 3 9412 7000     hello@carterdigital.com.au

Folio

Awarded Asia Pacific’s top innovative and most influential independent experience agency has joined Global Human Experience Studio WONGDOODY!

Bonds Digital Customer Experience

"With a 35% increase in mobile conversion rate and 25% increase to average basket value, a BIG thanks to the Carter team!"

Pac Brands eCommerce Manager

Bonds Australia Logo

    

 

Pacific Brands upgrades profit guidance as Bonds, Sheridan shine

– The Age
 

OVERVIEW

Take a cheeky glance at the waistband of an Aussie’s underwear and you’re likely to see a Bonds logo, with every household owning more than nine Bonds products on average. With an iconic brand, an impressive foothold in the retail market and a high performing desktop online store, we were presented with an exciting challenge to improve the user experience for Bond’s online store, applying a mobile first approach.


CHALLENGE

This project’s unique challenge was to balance the already successful elements of the current interface, whilst making meaningful adjustments to increase mobile conversion, allow for ongoing development and branded campaign content.


SOLUTION

Bonds have a vibrant and well-loved brand personality which was well reflected in the original website. An audit of the site found however that site speeds were slow due to a large number of images being uploaded. We understood that over 50 per cent of Bonds’ traffic was coming from mobile devices, which led to our device agnostic approach to UX. 

We focussed heavily on testing the path to purchase, ensuring that users could not only find their desired products quickly and easily, but flow through the checkout process with minimal distraction. To alleviate site speed issues, we introduced CSS driven, responsive promotional tiles and banners that packed a vibrant visual punch across all devices.

The result is a stylish yet playful digital ode to the iconic Bonds brand – reliable but never, ever boring.
 

RELATED

The Ultimate Online Store — Berlei

Responsive Digital Website User Experience — Domain Chandon

Art Series Hotel

Broadsheet Mobile App

Bonds online customer experience
bonds mobile first strategy
bonds responsive user experience design

Who are Carter?

Principals, James Noble & Paul Beardsell, are leaders in experience design.

We put people ahead of everything else, meaning our solutions transform the way customers interact with businesses in a rapidly changing digital world.

As on of Australia’s largest independent experience design agency, we select the right technology to deliver the right digital outcome to surprise and delight the people using them. This enables our partners to exceed their customers’ needs and grow their connection with them.

We have achieved sustained success in a world where technology, expectations and customer behaviour is constantly evolving. Our solutions constantly adapt to meet new trends and ensure our products remain vital.

We have won numerous accolades and awards on behalf of our clients since 2005 as acknowledgement of the consistent results we deliver.

Diverse Experise

Our fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle.

Carter is full service experience design agency that knows organisations are subject to all sorts of variables. We not only experienced, but big enough to respond to changing requirements by re-deploying resources as required.

We are an inclusive agency. While all based in Australia, we speak 19 languages and are a global team hailing from countries including Japan, China, Indonesia, Thailand, Iraq, New Zealand, India, Russia, France, Germany, United Kingdom and Ireland. This expanse of experience allows for creative thinking and a true user-first approach, allowing us to solve complex problems and deliver simple real-life solutions daily.

Principal, James Noble, hand-crafted the fitout and furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 


UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.

Discover

- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis

Design

- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design

Deliver

- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

Have an idea, what are you waiting for?

Get started with our project planner.

Enter your email address to download our Project Planner