"With a 35% increase in mobile conversion rate and 25% increase to average basket value, a BIG thanks to the Carter team!"
Pac Brands eCommerce Manager
Pacific Brands upgrades profit guidance as Bonds, Sheridan shine
– The Age
OVERVIEW
Take a cheeky glance at the waistband of an Aussie’s underwear and you’re likely to see a Bonds logo, with every household owning more than nine Bonds products on average. With an iconic brand, an impressive foothold in the retail market and a high performing desktop online store, we were presented with an exciting challenge to improve the user experience for Bond’s online store, applying a mobile first approach.
CHALLENGE
This project’s unique challenge was to balance the already successful elements of the current interface, whilst making meaningful adjustments to increase mobile conversion, allow for ongoing development and branded campaign content.
SOLUTION
Bonds have a vibrant and well-loved brand personality which was well reflected in the original website. An audit of the site found however that site speeds were slow due to a large number of images being uploaded. We understood that over 50 per cent of Bonds’ traffic was coming from mobile devices, which led to our device agnostic approach to UX.
We focussed heavily on testing the path to purchase, ensuring that users could not only find their desired products quickly and easily, but flow through the checkout process with minimal distraction. To alleviate site speed issues, we introduced CSS driven, responsive promotional tiles and banners that packed a vibrant visual punch across all devices.
The result is a stylish yet playful digital ode to the iconic Bonds brand – reliable but never, ever boring.
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