+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential experience design agencies. People first. Design later.

Building new brand experiences with UEthical


Our relationship with U Ethical is built on exploration, opportunity and possibility. Our engagement focused on re-inventing and visualising the future of its digital branding and creating a web experience to educate and improve our world through ethical investing.  

Established in 1985 the fund has steadily become one of the largest ethical investment manager in Australia with over $1 billion under management. Developing a reputation for their unwavering commitment to ethics-driven performance, they are one of only a handful of investment businesses to be a certified B Corporation.

Our collective vision brought together marketing, services, and a platform that led to the creation of various opportunities within the new digital ecosystem.


It starts with a better brand experience online.
What does ethical investment look like when we deliver a better experience to the customer, we had a few ideas. With digital now the new front door and initial touchpoint, we helped to position content that is crisp and clear so customers could engage with ease and easily understand how ethical investing could improve their lives and the world as a whole. 

Customers want more transparency and easy access to information.
We made important features easy to access. When new customers need to find information and options, they are easy to discover. Existing customers could quickly access the information and digest the right information at just a few clicks.

Customers wanted access to their investments and portfolios online, so we’ve created one of the best in class portals, enabling instant access to information and folio management. 



Users can now easily understand plan options, types of product and the performance potential of each fund without the needing investment experience. Quickly reviewing opportunities funds to meet the needs of wholesale customers and retail investors.

We’ve met customer expectations by delivering a digital experience that is not only simple and easy to use, but gives access to information in the way they want it.

Throughout the engagement, we worked iteratively to continuously best deliver the perfect customer experience.



• 3x Increase in visitors

• +200% Growth in New Clients

• +700% Enquiry growth



Leading the Victorian start-up community — LaunchVic

Using drones and artificial intelligence to transform an industry — Skand

Responsive Corporate Website Strategy — Interactive

Homepage Brand Experience
Ethical Investing Brand Experience
UI Design Grid
Design System

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% wind sourced energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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