+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential user experience design agencies. People first. Design later.

Changing the way we design our communities


Heart Foundation's Healthy Active by Design program, originating in Western Australia, provides a practical guide to consider health benefits in the built environment. With the program being rolled out nationwide, Healthy Active by Design (HAbD) needed a new digital platform that communicated their tools and resources effectively.


The primary challenge that HAbD faced was helping the likes of planners, developers plus members of the government and community find academic information, evidence and resources quickly and easily, in order to support their proposals and plans for a healthier environment. This support was vital to advocate for this type of thinking, to be healthy and active with smarter environmental design. Finding ways to communicate such a large amount of vital academic information also posed a strong challenge in the project.


We created a bespoke digital platform with all content being accessible and easy to find. Collapsible academic content and the ability to anchor points of interest are an integral part of the design solution as they make reading academic evidence an easy and informative process. The immense impact that HAbD has is limitless and continues to grow. The program benefits all community members, in a number of different ways. Kids are more likely to play outside and coworkers are motivated to take time away from their desks and enjoy the environment they are in. The initiative also promotes a change in overall thinking when designing and developing in the modern world. It encourages people to consider all kinds of health benefits when they're designing spaces.

Other key features include an advanced case study filtering system to allow for users to quickly and easily find documentation or academic sources. The ability to make large information expandable and retractable, as well as increased accessibility quality and size of images, makes the information on the site appear inviting and seamless. We also implemented the ability to anchor specific points of interest in academic research, making it easier for planners to write proposals and have the evidence to support their plans. Easy and quick access to design features and areas of interest and a unique mobile design approach of the features on the home page provide an enjoyable experience for all users, on all devices.



Helping an Australian start-up revolutionise global education — Verso

Refreshing a Melbourne Educational Institution for the modern world — Mentone Grammer

Responsive Website Design — The Royal Women’s Hospital Melbourne

Leading the Victorian start-up community — LaunchVic

Use of iconography for design features
Promoting smarter environmental designs
Encouraging a change in design thinking
Simplified access to information

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% wind sourced energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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