Awarded Asia Pacific’s top innovative and most influential independent experience agency has joined Global Human Experience Studio WONGDOODY!

Culture Victoria 150 years of historical content

Mueseums Australasia Awards 2016MAPDA Award


We partnered with Culture Victoria to create a responsive website making 150 years of Victorian historical content freely accessible – to anyone in the world. 


Bring order and hierarchy to everything within in the Victorian archives and ecosystem, a whooping 700 organisations with cultural collections – all without editing a single image.  The challenge, then, was how to accommodate both active and passive readers: from the serious researchers’ who need fast, factually accurate, collection searches, to the more casual topic-focused reader looking for information about historical events and personal stories.


By creating and refining a series of low and high fidelity prototypes, Carter developed a flexible, modular design system that highlights the scale and breadth of content whilst encouraging deeper engagement into each vertical.

Highly-customisable content modules allow for a variance in visual browsing and enable the editorial team to better articulate its stories. With optimised article pages and photo galleries address an array of consumption behaviours, from passive browsing and “snacking” on content, to digging deep into the Culture Victoria archives.  With a search-to-end all searches – allowing simultaneous access to tens of collections searches all without leaving the website.

Overall, it’s a design system that encourages editorial creativity, and allows the content—not the template—determine the layout of a page. With a digital style guide for the future, the Culture Victoria internal back-end development team can now extend and enhance the website into the future. All whilst maintaining the beautiful visual design like it was day one of the site launch.



Rich content & Playful Interactions Ensure a Deeper Level of Engagement — Vic Opera

Innovation, Creativity & Technology — Melbourne Knowledge Week Festival

Designing for Academy Award winner — cineSync creators Cospective

Australian Premiere of Design Disruptors Documentary

Responsive Website, Android & iOS Apps — NGV Melbourne Now


Optimised article pages and photo galleries
Content to determine mobile UX design
150 years of historical content
Visual language of the site is a combination of aesthetics and function

Who are Carter?

Principals, James Noble & Paul Beardsell, are leaders in experience design.

We put people ahead of everything else, meaning our solutions transform the way customers interact with businesses in a rapidly changing digital world.

As on of Australia’s largest independent experience design agency, we select the right technology to deliver the right digital outcome to surprise and delight the people using them. This enables our partners to exceed their customers’ needs and grow their connection with them.

We have achieved sustained success in a world where technology, expectations and customer behaviour is constantly evolving. Our solutions constantly adapt to meet new trends and ensure our products remain vital.

We have won numerous accolades and awards on behalf of our clients since 2005 as acknowledgement of the consistent results we deliver.

Diverse Experise

Our fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle.

Carter is full service experience design agency that knows organisations are subject to all sorts of variables. We not only experienced, but big enough to respond to changing requirements by re-deploying resources as required.

We are an inclusive agency. While all based in Australia, we speak 19 languages and are a global team hailing from countries including Japan, China, Indonesia, Thailand, Iraq, New Zealand, India, Russia, France, Germany, United Kingdom and Ireland. This expanse of experience allows for creative thinking and a true user-first approach, allowing us to solve complex problems and deliver simple real-life solutions daily.

Principal, James Noble, hand-crafted the fitout and furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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