“Carter took on the task of taking two existing product websites and one marketing site and combining them all into a simple, responsive portal. Not only did they deliver on time and on budget, but we’ve seen sales increase directly as a result of the update.”
Rory McGregor CEO, Cospective
Cospective is an Australian company providing software to world’s film, TV and advertising industries, enabling remote collaboration between artists, directors, producers, agencies and studios.
Its client base includes some of the leading studios in the world, and Cospective’s products are used alongside other cutting-edge technology. By allowing different teams to view a video at exactly the same time, frame by frame, and to share annotations and on the fly adjustments to content, both Frankie and CineSync alleviate the need for costly travel or insecure file transfers.
Cospective caters to a highly creative and visually led audience who operate on a world class level at some of the world’s biggest film studios. Their site had to quickly and easily showcase their products in a way that was best understood without lengthy text explanations of how they work.
Cospective’s site needed to show off both the ease of the software’s interface and the results of its use. The new design allowed for the use of imagery of varying sizes from full width to smaller animated elements to help hero both cineSync and Frankie's unique features.
Created a clean, modular site that allowed Cospective to publish a range of content as required without breaking the responsive design. Given the product’s widespread use and Cospective’s strategy of offering trial versions, the need for strong calls to action on site and links through to login pages were considered when creating the new designs.