+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential experience design agencies. People first. Design later.

Digital Experience and Transformation of the Australian Ballet

Nominated for Two Webby Awards

Our work with the Australian Ballet, been recognised by our world peers at the 21st Annual Webby Awards. As a 2x Webby Nominee, our work has been singled out as one of the five best in the world cultural Institutions.

Best cultural institutions Website & Mobile Site.


As one of Australia's premier arts organisations, The Australian Ballet is world class. Their digital presence had to be an extension of this excellence online.  


When one goes to a performance in a theater, one remembers the magic on the stage. The characters, the sets and costumes, the music, and of course the skills of the performers. Unless they don't work, no-one notices the box office or cloakroom, nor thinks about philanthropy, unless it's right in front of them.

Our challenge was to build a seamless extension of the Ballet's operations online while allowing their stunning content to shine through.


We worked with the Ballet to produce a digital offering that, like a stage, will change dramatically with the insertion of new content each season. In the meantime, the business functions of The Australian Ballet will continue to serve the needs of the organisation, and most importantly, it's visitors for the life of the site. By an extensive  integration of the Tessitura system for all functions including ticket and subscription sales, online store, customer relationship management, philanthropy and merchandising.

With peaks in traffic around several periods in the Ballet's year, a careful hosting solution for both the site and Tessitura was reached ensuring site stability during these important times.




Rich content & Playful Interactions Ensure a Deeper Level of Engagement — Vic Opera

Innovation, Creativity & Technology — Melbourne Knowledge Week Festival

Designing for Academy Award winner — cineSync creators Cospective

Australian Premiere of Design Disruptors Documentary

Responsive Website, Android & iOS Apps — NGV Melbourne Now

Responsive design user experience
huge increases in sales and traffic
ballet tv and increases in engagement rates

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% wind sourced energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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