+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential user experience design agencies. People first. Design later.

Digital in healthcare for medical professionals, patients and communities

“The site looks really great and we have received lots of compliments. Thanks so much for your team's hard work!”

Lisa Hui — Associate Professor, Maternal fetal medicine specialist


One of only four neonatal intensive care units based in metropolitan Melbourne, The Mercy Perinatal Hospital offers obstetric, gynaecology and neonatal services. Providing public and private patient care for women within maternity services, neonatology, paediatrics, perioperative services, women's health associated support, and diagnostic services.

The Mercy is a major teaching hospital and specialist referral centre with the medical, nursing, midwifery and allied health expertise to treat the most complex obstetric, neonatal and gynaecological cases.

A world leader, providing care, research and educational services in the field of pregnancy and fetal health; and as part of a larger health provider, the unit wished for a discreet presence that provides easily found and understood information for both doctors, patients and the wider community as a whole. Other areas also included providing insights and an open approach to staff members and set the unit apart by providing valuable tools for use globally.


While professional profiles for an organisation are widespread, Mercy Perinatal wanted to create a tool for clinicians that would be both useful, serve to spread, and enhance the authority of the name of the organisation in the antenatal professional community.

To this end, we interviewed, engaged and observed doctors and other medical staff understand what would best add value to daily practice.


Working together with Mercy using a collection of calculators and resources both written and visual were assembled and presented in a way that can be used to aid healthy patient outcomes. The tool takes into account the state of mind of the patients consulted with and treats with sensitivity any material that may cause undue concern at a difficult time. 
The information presented has been selected through filtering insights and discoveries of primary audiences enabling people on multiple levels of knowledge to find what they need with ease.


Responsive Website Design — The Royal Women’s Hospital Melbourne

Changing the way we design our communities — Heart Foundation

A beautiful digital platform — Western Australia General Practice Education & Training

Mobile friendly website — LaTrobe Community Health Service

Australia Strategy, Customer & Digital Experience — Heart Foundation

Mercy Perinatal Hospital Antenatal Toolkit
Mercy Perinatal User Tested Architecture
Mercy Perinatal Professional Reference Kit
Mercy Perinatal Hospital Global Education Authority

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% wind sourced energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

Have an idea, what are you waiting for?

Get started with our project planner.

Enter your email address to download our Project Planner