OVERVIEW
The world’s first ‘Legal Operating System’ — Legal Gatewey, designed “to put the best lawyer, on their best day, in your organisation 24 hours a day”. Our focus was to create a digital outcome that establishes their brand as a trusted service provider and highlights the range of features available to their users.
CHALLENGE
Creating a digital presence to assist with lead generation, confidence, and establish the brand trusted as a world leader in legal technology is no small request. We had to create a strong digital presence not only to drive leads but also for the brand to communicate and tell their story.
As the first legal operating system of its kind, the platform has gained rapid momentum in Australia and international markets and allowing quick access to update and manage dynamic content across multiple global markets was a considerable factor.
Creating a revolution or evolution in any industry is a challenge unto itself, now try to apply that to legal industry functions and processes. We needed to create a digital platform that could facilitate legal transformation.
SOLUTION
To create a website that established them as a world leader, we focused on lead generation in our solution. Our method of lead generation was storytelling, aiming to take users on a journey through key product features and customer stories. We want to direct users to find out more. The flow of our design draws the user through the story, leading them through different content and encouraging them to explore the site and sign up for a demo of the legal platform.
A minimal approach to the design and navigation allows the user to focus on the essential information.
Through a design sprints process, we designed and built the digital presence fast and efficiently ensuring we could deliver an asset to assist marketing the future of law platform.
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