+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential user experience agencies. People first. Design later.

Establishing the world’s first ‘Legal Operating System’ digital experience


The world’s first ‘Legal Operating System’ — Legal Gatewey, designed “to put the best lawyer, on their best day, in your organisation 24 hours a day”. Our focus was to create a digital outcome that establishes their brand as a trusted service provider and highlights the range of features available to their users.


Creating a digital presence to assist with lead generation, confidence, and establish the brand trusted as a world leader in legal technology is no small request. We had to create a strong digital presence not only to drive leads but also for the brand to communicate and tell their story.

As the first legal operating system of its kind, the platform has gained rapid momentum in Australia and international markets and allowing quick access to update and manage dynamic content across multiple global markets was a considerable factor.

Creating a revolution or evolution in any industry is a challenge unto itself, now try to apply that to legal industry functions and processes. We needed to create a digital platform that could facilitate legal transformation.


To create a website that established them as a world leader, we focused on lead generation in our solution. Our method of lead generation was storytelling, aiming to take users on a journey through key product features and customer stories. We want to direct users to find out more. The flow of our design draws the user through the story, leading them through different content and encouraging them to explore the site and sign up for a demo of the legal platform.  

A minimal approach to the design and navigation allows the user to focus on the essential information.

Through a design sprints process, we designed and built the digital presence fast and efficiently ensuring we could deliver an asset to assist marketing the future of law platform.


  • Business Strategy
  • User Requirements
  • Functional Specification
  • Information Architecture
  • User Experience
  • Creative Direction
  • User Interface Design
  • Digital UI Asset Guide
  • Web Development
  • Front-End Development
  • CMS Development
  • Acceptance Testing
Lead generation for new customers
Understanding in-house lawyers and their challenges
Better communicate Legal Gateway and articulate the product
Role of storytelling in lead generation strategy

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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