Greening Australia are leaders in large scale landscape regeneration – both in planning and implementation. Carter was engaged to develop a new digital presence that is both innovative, integrated, flexible and conveys this to key audiences and businesses.
With a network of over 270 staff in locations across the continent, Greening Australia lives and works with people from remote, regional and metropolitan communities. Ensuring access to information, content and documentation for these remote users across sometimes sub-par internet access was key. Factoring in load times, image sizes and quick PDF access was a priority.
Raising the profile of Greening Australia with local community and the public also needed to be addressed to promote parnterships and projects that transform landscapes in globally significant areas of the country.
Carter built a foundation for an engaging, informative and socially connected website, creating a trusted resource for their diverse range of stakeholders.
The redevelopment now provides an opportunity to address real-world user needs, creating a platform that offers an intuitive user experience, reflective of the positioning of the organisations brand and spearheading a new era of innovation.
A new user experience (UX) centric site designed from the ground up clearly communicates the Greening Australia brand mission and offering.
Implementation of an open-source CMS platform, now allows for flexibility, ensuring information and content can grow easily and easy remote access for administrators, editors and publishers.
Through a solid understanding of the site audiences we have clear, relevant calls to action and a device-agnostic responsive design. Ensuring an accessible experience on desktop and mobile devices has seen a significant increase in subscribers, visits and followers across social platforms.