+61 3 9412 7000     hello@carterdigital.com.au


Award winning forward-thinking service design, customer & user experience agency.
Humanity. Creativity. Purpose.

Greening Australia’s Digital Presence


Greening Australia are leaders in large scale landscape regeneration – both in planning and implementation. Carter was engaged to develop a new digital presence that is both innovative, integrated, flexible and conveys this to key audiences and businesses.


With a network of over 270 staff in locations across the continent, Greening Australia lives and works with people from remote, regional and metropolitan communities. Ensuring access to information, content and documentation for these remote users across sometimes sub-par internet access was key. Factoring in load times, image sizes and quick PDF access was a priority.

Raising the profile of Greening Australia with local community and the public also needed to be addressed to promote parnterships and projects that transform landscapes in globally significant areas of the country.  


Carter built a foundation for an engaging, informative and socially connected website, creating a trusted resource for their diverse range of stakeholders.

The redevelopment now provides an opportunity to address real-world user needs, creating a platform that offers an intuitive user experience, reflective of the positioning of the organisations brand and spearheading a new era of innovation.

A new user experience (UX) centric site designed from the ground up clearly communicates the Greening Australia brand mission and offering.

Implementation of an open-source CMS platform, now allows for flexibility, ensuring information and content can grow easily and easy remote access for administrators, editors and publishers.

Through a solid understanding of the site audiences we have clear, relevant calls to action and a device-agnostic responsive design. Ensuring an accessible experience on desktop and mobile devices has seen a significant increase in subscribers, visits and followers across social platforms.  



  • User Experience (UX)
  • Customer Experience (CX)
  • Information Architecture (IA)
  • User Interface Design
  • Responsive Design
  • Digital Style Guide
  • Development
  • CMS Integration
  • Acceptance Testing


ux responsive website greening australia
responsive google map design
mobile first website design
greening australia by numbers

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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