Awarded Asia Pacific’s top innovative and most influential independent experience agency has joined Global Human Experience Studio WONGDOODY!

Heart Foundation of Australia Strategy, Customer and Digital Experience

"You've done a great job, we are all very thankful and know you've worked extremely hard and gone to great lengths to get this over the line on time."

The Heart Foundation Team


The Heart Foundation fund lifesaving heart research, working to improve heart disease prevention and care across Australia.

At this very moment, over 1.4 million Australians are living with heart disease, and each year more than 55,000 Australians suffer a heart attack.

The Heart Foundation is dedicated to making a real difference to the heart health of Australians.


Ensure that everyone from health care practitioners, to survivors with heart disease, to people looking to live a healthier life could all obtain the necessary information they needed. 

Encourage Australians to learn about cardiovascular disease and take action.

Showcase clearer pathways for donations as over 80% of the Heart foundation's funding comes from public donations. 

Generate and translate research evidence to show the sheer volume and variation being completed at any given time.


Extensive UX research was completed across a diverse range of users to ensure the information architecture (IA) was laid out correctly.

Landing pages were developed including small, interesting, easily digested, snippets of content to encourage information consumption. Users are more inclined to click through to information that resonates with them. Users are encouraged to take tangible action by calculating their BMI, signing up to events or trying a healthy recipe.

People are more likely to donate if they feel a connection with the cause. The design places imagery and stories at the forefront and utilises a bespoke CMS implementation, allowing the creation of reusable donation widgets. As a result, the client can easily synchronise current donation campaigns across the site by simply updating unique donation codes in the CMS.

A research repository was built to showcase research projects that are currently underway. It also allows fellow researchers to collaborate while allowing information to remain accessible to everyone.

Keep more families together, donate today



Responsive Website Design — The Royal Women’s Hospital Melbourne

Changing the way we design our communities — Heart Foundation

A beautiful digital platform — Western Australia General Practice Education & Training

Digital in healthcare for medical professionals, patients and communities — Mercy Hospital

Mobile friendly website — LaTrobe Community Health Service

Heart Foundation Sitemap, Information Architecture
Heart Foundation wireframe website design
Heart Foundation Web design AA standards
Heart Foundation Web design, user experience, user interface
Heart Foundation Web design, user experience, user interface

Who are Carter?

Principals, James Noble & Paul Beardsell, are leaders in experience design.

We put people ahead of everything else, meaning our solutions transform the way customers interact with businesses in a rapidly changing digital world.

As on of Australia’s largest independent experience design agency, we select the right technology to deliver the right digital outcome to surprise and delight the people using them. This enables our partners to exceed their customers’ needs and grow their connection with them.

We have achieved sustained success in a world where technology, expectations and customer behaviour is constantly evolving. Our solutions constantly adapt to meet new trends and ensure our products remain vital.

We have won numerous accolades and awards on behalf of our clients since 2005 as acknowledgement of the consistent results we deliver.

Diverse Experise

Our fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle.

Carter is full service experience design agency that knows organisations are subject to all sorts of variables. We not only experienced, but big enough to respond to changing requirements by re-deploying resources as required.

We are an inclusive agency. While all based in Australia, we speak 19 languages and are a global team hailing from countries including Japan, China, Indonesia, Thailand, Iraq, New Zealand, India, Russia, France, Germany, United Kingdom and Ireland. This expanse of experience allows for creative thinking and a true user-first approach, allowing us to solve complex problems and deliver simple real-life solutions daily.

Principal, James Noble, hand-crafted the fitout and furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

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