OVERVIEW
The Australian health industry is realising what their digital channels can help them achieve for patients and professionals alike. LaTrobe Community Health Service (LCHS) recognises the value of improving access to information, and sought Carter’s direction and expertise to evolve their platform.
Latrobe’s breadth of services and information needed to be presented on a site that would take them into the next phase of their business; maintaining relevance with their current clients and cross-selling services. It needed to be intuitive; allowing users to identify themselves, without isolating, and easily navigate to their desired content.
CHALLENGE
Creating a site architecture that would allow users to easily move through content relevant to their needs. The multitude of information needed to feel tailored, not overwhelming - easy to access and easy to use.
SOLUTION
Carter conducted user interviews, a content audit, and analytics research to determine the project direction. Findings revealed key services were buried at the same level as those less frequently sourced, a myriad of under utilised content, and unrewarding user behaviour with high drop offs. The data gained from the preliminary stages determined our key recommendation: dramatically reduced content leading to a simpler architecture and shortened pathways to key services.
Design and content now reflect the voice and needs of the user, and support LCHS's core objective online and offline: better health, better lifestyles, stronger communities.
Start your journey to better health.
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