+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential experience design agencies. People first. Design later.

LCHS Mobile Friendly Website


The Australian health industry is realising what their digital channels can help them achieve for patients and professionals alike.  LaTrobe Community Health Service (LCHS) recognises the value of improving access to information, and sought Carter’s direction and expertise to evolve their platform. 

Latrobe’s breadth of services and information needed to be presented on a site that would take them into the next phase of their business; maintaining relevance with their current clients and cross-selling services.  It needed to be intuitive; allowing users to identify themselves, without isolating, and easily navigate to their desired content. 


Creating a site architecture that would allow users to easily move through content relevant to their needs.  The multitude of information needed to feel tailored, not overwhelming - easy to access and easy to use.


Carter conducted user interviews, a content audit, and analytics research to determine the project direction.  Findings revealed key services were buried at the same level as those less frequently sourced, a myriad of under utilised content, and unrewarding user behaviour with high drop offs. The data gained from the preliminary stages determined our key recommendation: dramatically reduced content leading to a simpler architecture and shortened pathways to key services.   

Design and content now reflect the voice and needs of the user, and support LCHS's core objective online and offline: better health, better lifestyles, stronger communities.

Start your journey to better health.



Responsive Website Design — The Royal Women’s Hospital Melbourne

Changing the way we design our communities — Heart Foundation

A beautiful digital platform — Western Australia General Practice Education & Training

Digital in healthcare for medical professionals, patients and communities — Mercy Hospital

Australia Strategy, Customer & Digital Experience — Heart Foundation

Digital Health Community Services

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% wind sourced energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

Have an idea, what are you waiting for?

Get started with our project planner.

Enter your email address to download our Project Planner