+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential experience design agencies. People first. Design later.

Leading the Victorian start-up community


LaunchVic is Victoria’s startup agency. Its role is to oversee the development of the state's startup ecosystem by supporting startups and investors to sustainably grow and ultimately boost the Victorian economy. They run funding programs and events that will increase the success of Victorian founders and investors so there is a greater pool of diverse founders with big ideas and the potential for global reach along with a strong investor community.

We needed to build on this success and redefine their presence throughout Australia and international audiences as the number one destination for start-ups, entrepreneurs, and investors. One of our biggest factors to solve was surrounding the site attracting the key audiences and segmenting content appropriately to maximise retention.


First, we clearly defined their role in the community: A conduit between start-ups and investors. This involved facilitating workshops, documenting events and programs offered. Through communicating and educating the market on important roles that they are the community, and differentiating each demographic and audience from competitors in that industry.

Due to the fluidity of the community and the challenge of keeping up with such a fast-paced industry, keeping our meetings and workshops regular, and running the project using 'wagile' methodologies was key to the success of the project. Key team members and stakeholders contributed via video conferencing, emails and phone calls to keep the project moving at a fast and effective pace.


The outcome of all this data, insight and audience verticals needed to be flexible and changeable, and highlight the programs of work that are facilitated. We wanted to ensure that users felt motivated and had good reason to revisit, ensuring valuable content such as updates, and dynamic content regularly evolved to give a true ‘real-time’ barometer of the current trends. By collating content, and creating tools, and resources accessible for all users. The result was a truly unique, bespoke digital solution to the ecosystem, which focuses on audience needs and experience, clearly communicating the services offered and brand messaging.



Helping an Australian start-up revolutionise global education — Verso

Refreshing a Melbourne Educational Institution for the modern world — Mentone Grammer

Responsive Website Design — The Royal Women’s Hospital Melbourne

Changing the way we design our communities — Heart Foundation

Easy to access funding information
Brand integration
Modular styleguide
Easy to use CMS
Responsive mobile design

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% wind sourced energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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