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LVMH Domain Chandon Responsive Digital Website User Experience


Part of the LVMH (Louis-Vuitton-Moët-Hennessy) Group, Domain Chandon are leaders in the market for premium sparkling wine. Their vision, to represent the near three century prestige founded by Moët & Chandon in 1743.  


The digital presence needed to engage and express a celebration of fine wine for both their existing audience and new generations. Its key message needed to be clear – invite people to enjoy Chandon both at life's milestones and to celebrate special everyday moments. We positioned a concept that focuses on giving users the 'Chandon experience', telling the history, technology of viniculture, wine production and the people behind it. We wanted to convey and showcase the Yarra Vally winery as the perfect destination.


Our first priority: Completely overhaul the user experience. It needed to be easy for visitors to find information about Chandon’s location, their vineyard, wines and events. Take visitor on a journey using key imagery and clear call to actions to related content. The mobile-first responsive website is underpinned by a flexible framework, allowing the client full control of the website. Content elements have been designed in a modular fashion, enabling multiple uses throughout the site. Allowing Domaine Chandon to evolve, grow, and maintain its own information, content,  into the future.



The Ultimate Online Store — Berlei

Art Series Hotel

Broadsheet Mobile App

UX design started with wireframe
Modular approach for flexible content population.
Planning a visit is made easier with location and mobile optimisation.

Who are Carter?

Principals, James Noble & Paul Beardsell, are leaders in experience design.

We put people ahead of everything else, meaning our solutions transform the way customers interact with businesses in a rapidly changing digital world.

As on of Australia’s largest independent experience design agency, we select the right technology to deliver the right digital outcome to surprise and delight the people using them. This enables our partners to exceed their customers’ needs and grow their connection with them.

We have achieved sustained success in a world where technology, expectations and customer behaviour is constantly evolving. Our solutions constantly adapt to meet new trends and ensure our products remain vital.

We have won numerous accolades and awards on behalf of our clients since 2005 as acknowledgement of the consistent results we deliver.

Diverse Experise

Our fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle.

Carter is full service experience design agency that knows organisations are subject to all sorts of variables. We not only experienced, but big enough to respond to changing requirements by re-deploying resources as required.

We are an inclusive agency. While all based in Australia, we speak 19 languages and are a global team hailing from countries including Japan, China, Indonesia, Thailand, Iraq, New Zealand, India, Russia, France, Germany, United Kingdom and Ireland. This expanse of experience allows for creative thinking and a true user-first approach, allowing us to solve complex problems and deliver simple real-life solutions daily.

Principal, James Noble, hand-crafted the fitout and furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

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