Part of the LVMH (Louis-Vuitton-Moët-Hennessy) Group, Domain Chandon are leaders in the market for premium sparkling wine. Their vision, to represent the near three century prestige founded by Moët & Chandon in 1743.
The digital presence needed to engage and express a celebration of fine wine for both their existing audience and new generations. Its key message needed to be clear – invite people to enjoy Chandon both at life's milestones and to celebrate special everyday moments. We positioned a concept that focuses on giving users the 'Chandon experience', telling the history, technology of viniculture, wine production and the people behind it. We wanted to convey and showcase the Yarra Vally winery as the perfect destination.
Our first priority: Completely overhaul the user experience. It needed to be easy for visitors to find information about Chandon’s location, their vineyard, wines and events. Take visitor on a journey using key imagery and clear call to actions to related content. The mobile-first responsive website is underpinned by a flexible framework, allowing the client full control of the website. Content elements have been designed in a modular fashion, enabling multiple uses throughout the site. Allowing Domaine Chandon to evolve, grow, and maintain its own information, content, into the future.