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One of Asia Pacific’s top innovative and most influential experience design agencies. People first. Design later.

LVMH Domain Chandon Responsive Digital Website User Experience


Part of the LVMH (Louis-Vuitton-Moët-Hennessy) Group, Domain Chandon are leaders in the market for premium sparkling wine. Their vision, to represent the near three century prestige founded by Moët & Chandon in 1743.  


The digital presence needed to engage and express a celebration of fine wine for both their existing audience and new generations. Its key message needed to be clear – invite people to enjoy Chandon both at life's milestones and to celebrate special everyday moments. We positioned a concept that focuses on giving users the 'Chandon experience', telling the history, technology of viniculture, wine production and the people behind it. We wanted to convey and showcase the Yarra Vally winery as the perfect destination.


Our first priority: Completely overhaul the user experience. It needed to be easy for visitors to find information about Chandon’s location, their vineyard, wines and events. Take visitor on a journey using key imagery and clear call to actions to related content. The mobile-first responsive website is underpinned by a flexible framework, allowing the client full control of the website. Content elements have been designed in a modular fashion, enabling multiple uses throughout the site. Allowing Domaine Chandon to evolve, grow, and maintain its own information, content,  into the future.



The Ultimate Online Store — Berlei

Art Series Hotel

Broadsheet Mobile App

UX design started with wireframe
Modular approach for flexible content population.
Planning a visit is made easier with location and mobile optimisation.

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% wind sourced energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

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