"Enjoyable and productive to have Carter's intense and dedicated involvement in realising key aspects of this project."
Melbourne Now, was the largest and most ambitious exhibition in the National Gallery of Victoria's history. We were asked to expand the boundaries of the exhibition digitally, encourage a much broader reach and engage art enthusiasts in a whole new way.
To create a cross-platform solution, that aggregates data, maps, provides additional insights and enhances both exhibition enthusiasts and visitors. The microsite needed to be viewable across multiple browsers and platforms, the apps optimised for iOS and Android devices. We also wanted to deliver real time insights to the NGV through the geolocation data generated by app users to aid exhibition management and live performances.
An iOS and Android application that acts as an on-site guide to events, projects, artworks and artists at Melbourne Now. It allows users to personalise, record & share their journey, and extend their engagement beyond the physical confines of the exhibition through additional content. Functionality facilitates an exchange between artists and attendees at the exhibition by offering a space for shared engagement.
The complementary microsite employs a careful balance of user experience design by communicating the exhibition mission & offering. The overall delivery is a truly device agnostic, responsive and accessible solution across a range of desktop and mobile devices.
Webby Awards 2014, Mobile Site & App
AIMIA Awards 2014, Best Experience
Design Awards 2014, Digital Experience