+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential experience design agencies. People first. Design later.

NGV Melbourne Now Responsive website, Android and iOS apps

"Enjoyable and productive to have Carter's intense and dedicated involvement in realising key aspects of this project."


Melbourne Now, was the largest and most ambitious exhibition in the National Gallery of Victoria's history. We were asked to expand the boundaries of the exhibition digitally, encourage a much broader reach and engage art enthusiasts in a whole new way.


To create a cross-platform solution, that aggregates data, maps, provides additional insights and enhances both exhibition enthusiasts and visitors.  The microsite needed to be viewable across multiple browsers and platforms, the apps optimised for iOS and Android devices. We also wanted to deliver real time insights to the NGV through the geolocation data generated by app users to aid exhibition management and live performances. 


An iOS and Android application that acts as an on-site guide to events, projects, artworks and artists at Melbourne Now. It allows users to personalise, record & share their journey, and extend their engagement beyond the physical confines of the exhibition through additional content. Functionality facilitates an exchange between artists and attendees at the exhibition by offering a space for shared engagement.

The complementary microsite employs a careful balance of user experience design by communicating the exhibition mission & offering. The overall delivery is a truly device agnostic, responsive and accessible solution across a range of desktop and mobile devices.



Webby Awards 2014, Mobile Site & App

AIMIA Awards 2014, Best Experience

Design Awards 2014, Digital Experience


Download from the App Store

Download from Google Play


Melbourne Now App Features

AIMIA Finalist for Best Website and Application


Digital Experience & Transformation — The Australian Ballet

Rich content & Playful Interactions Ensure a Deeper Level of Engagement — Vic Opera

Innovation, Creativity & Technology — Melbourne Knowledge Week Festival

Designing for Academy Award winner — cineSync creators Cospective

Australian Premiere of Design Disruptors Documentary

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% wind sourced energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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