Awarded Asia Pacific’s top innovative and most influential independent experience agency has joined Global Human Experience Studio WONGDOODY!

O’Brien Group Arena


A new digital presence, the O’Brien Group Arena is the Southern Hemispheres Premier Ice Sports and Entertainment venue. Managed by O’Brien Group, Australasia's largest privately owned Hospitality and Leisure company Carter was engaged to design and develop a responsive website for the arena.


With a variety of audiences arriving at the site with different needs, O’Brien Group Arena and Carter Digital had a challenge to tackle. The new digital presence required structured information architecture to increase online transactions. With varying functionality, including an online interactive calendar, we were able to showcases daily activities and specific times lots. The calendar needed to be updated frequently and had to work across a responsive design to cater for the high mobile visitations.


To ensure we had a perpetual cycle, the project was delivered in two phases; Implementation of a completely revised information architecture, breaking down content structure and introducing a new sitemap structure, and ux approach. Utilising a specific calls-to-action through the user interface design, we created a responsive site with a fully integrated open source CMS. The new digital presence reflects the needs and expectations of the different users and a content management system that allows the site administrators to frequently update events and daily activities.

The second phased focused on the rebrand rollout. The responsive site took on the new look and feel of the O’Brien Group Arena rebrand, with both small and more pronounced design decisions.




Driving over 2 million Member Experiences — RACV

Establishing the world’s first 'Legal Operating System' — Legal Gateway

Digital Property Management, Settlement & e-Conveyancing — Pexa

Improve productivity via considered user experience — ViewPro

Mobile first UX approach, Responsive Website Design
information architecture to increase online transactions

Who are Carter?

Principals, James Noble & Paul Beardsell, are leaders in experience design.

We put people ahead of everything else, meaning our solutions transform the way customers interact with businesses in a rapidly changing digital world.

As on of Australia’s largest independent experience design agency, we select the right technology to deliver the right digital outcome to surprise and delight the people using them. This enables our partners to exceed their customers’ needs and grow their connection with them.

We have achieved sustained success in a world where technology, expectations and customer behaviour is constantly evolving. Our solutions constantly adapt to meet new trends and ensure our products remain vital.

We have won numerous accolades and awards on behalf of our clients since 2005 as acknowledgement of the consistent results we deliver.

Diverse Experise

Our fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle.

Carter is full service experience design agency that knows organisations are subject to all sorts of variables. We not only experienced, but big enough to respond to changing requirements by re-deploying resources as required.

We are an inclusive agency. While all based in Australia, we speak 19 languages and are a global team hailing from countries including Japan, China, Indonesia, Thailand, Iraq, New Zealand, India, Russia, France, Germany, United Kingdom and Ireland. This expanse of experience allows for creative thinking and a true user-first approach, allowing us to solve complex problems and deliver simple real-life solutions daily.

Principal, James Noble, hand-crafted the fitout and furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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