+61 3 9412 7000     hello@carterdigital.com.au


Award winning forward-thinking service design, customer & user experience agency.
Humanity. Creativity. Purpose.

Profilr Responsive Website Application

"Really appreciate everything and look forward to continuing to work together on this!"

Founder, Profilr

Profilr Logo


Profilr was born out of a need for an online tool that would allow employees and talent to connect whenever and wherever they require. Profilr is designed to replace the more traditional approach of seeking out 'jobs' via job listing sites. The benefit to Candidates is the ability to showcase their experience and attract the kind of companies they're interested in. For Employers, Profilr offers an alternative, affordable method to obtain quality staff via a process they have complete control over.

There is no advertising on the site or job listings, it's simply about connecting quality candidates with quality employers and recruiters. 


An application of this kind will only be successful if it's seamless to use and is compelling enough for both Candidates and Employers to jump on board and continue to engage with. We needed to collect enough data from Candidates so Employers can gain adequate insight into whether they'd be suitable, but request it in a way that wasn't laborious or a barrier to signing up. Also required is a way to evaluate Candidates so Employers are continually able to look at the best and brightest talent on offer. Above all it must look professional enough to attract a high calibre of Employers and Candidates.


A mobile first approach was critical to ensure the application would have full functionality and be simple to use, regardless of the users device. We conducted rigorous testing with wireframe prototypes on a selection of users to ensure the experience was intuitive. The sign up process allows users to submit minimal information in order to get them using the platform. Integration with the LinkedIn API allows users to populate profile details directly from their LinkedIn profile, saving time and ensuring consistency in how they present themselves to the job market. Candidates have the flexibility to make their profile public or keep it private should they not want to present themselves as available for opportunities. 

We developed a sophisticated ranking system to ensure Employers are delivered the most relevant Candidates when performing a search. This ranking is influenced by the number of profile views, the number of shares, the number of times shortlisted and the number of times the Candidate has been contacted. Of course the more a profile has been populated, the higher the Candidate will rank. We applied gamification techniques displaying the percentage of a profile that has been completed in order to encourage Candidates to continue developing their profile. 

Contact between Candidates and Employers can be facilitated directly through the platform, ensuring the privacy of a Candidates contact details. Only those signed up with an Employer account can contact Candidates, thereby helping to qualify those interactions.


  • Functionality Specification
  • User Testing
  • User Experience (UX)
  • Information Architecture (IA)
  • UI Design Rollout
  • Responsive Design
  • Web Development
  • LinkedIn API Integration
  • Acceptance Testing

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

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