With an antiquated digital presence, Swimwear Galore wanted to be less reliant on technology to create a more seamless omnichannel experience. The goal; add value to the process through providing a considered, user-focused experience and a beautiful design system, backed by insightful research and impeccable creative execution.
The original platform had achieved some success, and as part of the process we needed to learn from the approach, without being too influenced by those successes.
Identifying key areas that would create immediate impact, improve useful audience data points and conversions of sales both online and in-store.
Keeping within the remit of ‘evolution over revolution’ has its challenges. Staying true to the brand, whilst overhauling brand architecture and removing barriers to entry is a tricky tightrope. Applying this had to be executed with surgical precision to create purpose-driven experiences in both the physical and digital space.
Through intensive and on-going collaboration with the team from Swimwear Galore, we worked towards strengthening their position as an omnichannel leader in the swimwear market.
We kicked off our collaboration utilising a design sprint together with various stakeholders in one room. This allowed us to define the brief for both the new online presence, and how we integrated the approach with their future plans for physical retail stores over the next two years.
Our first hurdle was to refine the brand position online, without displacing the overall look and feel. This we eventually collated into a digital style guide for the Swimwear to utilise moving forward independently of us.
The enhanced digital brand help redefine the positioning online, without the need for any costly updates to the outlet stores. We applied a 3 principle, multi-layered and adaptive style, which was applied to all customer touchpoints to work seamlessly in tandem with existing brand assets. The outcome enabled a frictionless journey over all channels, without the audience needing to understand any new brand styles or messaging.
We’re ecstatic to see our work helping shape an iconic Australian brand as it continuously evolves into an international success. Experience it for yourself by visiting their reimagined digital presence or visit a retail store near you.
• 23% increase in new users (+26,000 Users Per Month)
• 80% increase in conversion probability
• 14% increase in revenue per transaction
• 22% increase in transactions
• 37% increase in page views
• 5% reduction in time spent