+61 3 9412 7000     hello@carterdigital.com.au


One of Asia Pacific’s top innovative and most influential experience design agencies. People first. Design later.

Redefining Swimwear Galore’s Digital Retail Offering


With an antiquated digital presence, Swimwear Galore wanted to be less reliant on technology to create a more seamless omnichannel experience. The goal; add value to the process through providing a considered, user-focused experience and a beautiful design system, backed by insightful research and impeccable creative execution.


The original platform had achieved some success, and as part of the process we needed to learn from the approach, without being too influenced by those successes. 

Identifying key areas that would create immediate impact, improve useful audience data points and conversions of sales both online and in-store. 

Keeping within the remit of ‘evolution over revolution’ has its challenges. Staying true to the brand, whilst overhauling brand architecture and removing barriers to entry is a tricky tightrope. Applying this had to be executed with surgical precision to create purpose-driven experiences in both the physical and digital space.


Through intensive and on-going collaboration with the team from Swimwear Galore, we worked towards strengthening their position as an omnichannel leader in the swimwear market. 

We kicked off our collaboration utilising a design sprint together with various stakeholders in one room. This allowed us to define the brief for both the new online presence, and how we integrated the approach with their future plans for physical retail stores over the next two years.

Our first hurdle was to refine the brand position online, without displacing the overall look and feel. This we eventually collated into a digital style guide for the Swimwear to utilise moving forward independently of us.

The enhanced digital brand help redefine the positioning online, without the need for any costly updates to the outlet stores. We applied a 3 principle, multi-layered and adaptive style, which was applied to all customer touchpoints to work seamlessly in tandem with existing brand assets. The outcome enabled a frictionless journey over all channels, without the audience needing to understand any new brand styles or messaging. 

We’re ecstatic to see our work helping shape an iconic Australian brand as it continuously evolves into an international success. Experience it for yourself by visiting their reimagined digital presence or visit a retail store near you.



• 23% increase in new users (+26,000 Users Per Month)

• 80% increase in conversion probability 

• 14% increase in revenue per transaction

• 22% increase in transactions

• 37% increase in page views

• 5% reduction in time spent


The Ultimate Online Store — Berlei

Responsive Digital Website User Experience — Domain Chandon

Art Series Hotel

Broadsheet Mobile App

Responsive commerce
Photo montages
Dynamic menu
In page cart
bespoke typography

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% wind sourced energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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