A great collaborative effort by Carter and the Royal Women's Hospital... Incredible creativity, hard work, and collegial spirit from all involved. Well done!
OVERVIEW
We were approached by The Royal Women’s Hospital to utilise our user experience expertise to design and re-develop the Women's website.
CHALLENGE
A complete redevelopment of the website's information architecture gave us an opportunity to address actual user needs, analyse existing systems and create a streamlined platform. We created a platform that offers an intuitive user experience and transparency of content, making it easier for patients, visitors and health professionals to find fact-sheets, clinical expertise and specific health information.
SOLUTION
Taking the Women’s new brand direction by ERD and implementing it into a modern user interface has resulted in a more user-centric experience, ultimately meeting the Women's project objectives and user expectations.
Giving users the ability to quickly discover information was a key deliverable and was achieved through structured architecture, easy to navigate content and design. Creating a clean and natural navigation with comprehensive search functionality was essential for the project's success. Relevant information is able to be found quickly and accurately.
Reviewing Google Analytics gave our team a solid understanding of the site audience in order to create clear calls to action for key areas and content. Providing the opportunity to vary calls to action for donation page-by-page, adding quick links to specific content and building an AA standard website resulted in the delivery of a truly device-agnostic responsive design website.
PARTNERS
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