+61 3 9412 7000     hello@carterdigital.com.au

Folio

Award winning forward-thinking service design, customer & user experience agency.
Humanity. Creativity. Purpose.

Rich content and playful interactions ensure a deeper level of engagement

“Its a pleasure working with Carter. They understood that our relationship was beyond client-supplier, it is a real partnership.”

OVERVIEW

Victorian Opera is undoubtedly the most innovative, creative and unpredictable non-for-profit opera company in Australia.

VO evolves this traditional art form in fascinating ways. It stages opera featuring circus, puppetry, and spectacular 3D digital scenery. Each year, Victorian Opera stages rarely heard productions, operatic masterpieces, and new Australian opera. The company works with the most exceptional singers from across Australia and the world and has received multiple awards for its productions.

The Company’s digital presence needed to be inclusive and accessible. It’s clientele are discerning and wide-ranging; they expect a premium experience - not only while a ending a main stage performance, but end-to-end when interacting with VO. 

CHALLENGE

An antiquated digital platform and design aesthetic made their digital presence very difficult to update for delivering engaging content for their existing and potential subscribers.
Therefore, VO was in need of a new and improved CMS and design, ready for the launch of the 2018 season, coinciding with VO’s corporate rebrand.

Ticket sales are a significant online activity, and while tickets are not purchased directly, an need to apply an appropriate emphasis on this call to action has to be in our thoughts throughout. 

SOLUTION

Seasons offer an opportunity to ‘redress’ the website to reflect the season and an opportunity to immerse visitors within the latest ‘theme’ before their offine experience starts. We've architected a framework that encourages users to explore, engage and, where appropriate, supported information with beautiful, relevant rich media. 

Implementing of a easy-to-use and flexible content management system (CMS) in “Craft”, made creating, producing and updating rich content simple, allowing for the VO to focus on storytelling around the season’s theme and productions.

We implemented a bespoke design on the external ticket booking service TNEW to closely couple the platforms together for the user.

Highlighting a forward-thinking elegance, we designed a seamless and somewhat unusual interface, modest enough to let seasonal creative be the hero.

SERVICES

  • Business & User Requirements
  • Audience Analysis
  • Functionality Modelling
  • User Experience (UX)
  • Information Architecture (IA)
  • User Interface Design (UID)
  • Interaction Design
  • Responsive Design
  • Digital UI Asset Guide
  • Front-End Development
  • CMS Development
  • CMS Integration
  • Acceptance Testing

  

  

  

"Three weeks after we launched the season 2018, data spoke: we almost doubled our number of users compared from last year at the same period of time and we significantly increased the number of pages per session.

The UX and Design of the new website surely play a crucial role in that excellent performance."

 

 

Special Kudos Award

Stunning Design Application
Fully customisable rich content areas
Clean ux and interaction designed menu structure
Implementation of a flexible content management system (CMS) in “Craft”
Responsive Website

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 


UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.

Discover

- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis

Design

- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design

Deliver

- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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