+61 3 9412 7000     hello@carterdigital.com.au


Award winning forward-thinking service design, customer & user experience agency.
Humanity. Creativity. Purpose.

Summersalt Festival Melbourne


Summersalt Festival takes the best of Melbourne's arts and culture scene to the streets of Southbank for five special weekends. Whilst Summersalt Festival knows how to light up the streets, they approached us to help them bring their festival to life online via a responsive website that encourages mobile use and interactivity.


With a wide range of outdoor events over five weekends, our challenge was to effectively communicate the colour and vibrancy of the festival alongside practical event information, whilst maintaining a firm mobile first approach, making the site an integral part of the festival experience.


Using considered UX, we delivered a fun and simple user experience, allowing users to interact easily with Summersalt online, whether they were researching an event or attending one. We established a platform that allowed the festival to communicate directly with their community, via a blog to showcase their rich and diverse and content, and social media integration to drive further engagement. Newcomers to Melbourne (and locals too!) found the map functionality incredibly useful when navigating the wide range of events across multiple venues.

Our mobile first approach and UX focus has resulted in a website that reflects Summersalt's unique brand personality - an outdoor arts festival you'll flip for!


  • Information Architecture (IA)
  • User Experience (UX)
  • User Interface Design
  • UI Design Rollout
  • Responsive Design
  • Web Development
  • Acceptance Testing
Summersalt Festival Melbourne, Recital Centre

Who are Carter?

Principals, James Noble & Paul Beardsell, are regarded as industry leaders in user experience solutions. At Carter we design beautiful user experiences to enhance digital products and service offerings. We use visual design cues to tell stories. Our approach derives an understanding of your business, its identity, and creative strategy.

Digital experiences are only as good as the technology driving them. Carter innovate with ever changing internet ready devices, pushing digital innovation to further enhance online user experiences.

At Carter we understand client goals, which enables us to identify the right creative strategy and direction that engages your target audience with your product or service offering. Be it online strategy, web site design or application development; we come well-dressed for all digital storytelling.

A carbon neutral studio

Carter's fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle. These ‘Digital HTTPsters’ hold meetings within a den of recycled paper accordion walls that weave throughout the studio.

When it’s time to leave, the crew grab their bags from upcycled lockers that once lived at a nearby AFL Club. They flick the switch on low-energy lights powered by 100% carbon-offset energy. Journeying home, they walk, ride and catch public transport.

Principal, James Noble, hand-crafted the furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 

UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.


- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis


- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design


- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • eCommerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

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