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Awarded Asia Pacific’s top innovative and most influential independent experience agency has joined Global Human Experience Studio WONGDOODY!

Supporting a vision empowering communities to protect Australian wildlife

It’s been wonderful working with you and the team at Carter! I think we’ve achieved a fantastic outcome for Trust for Nature, and hopefully there are more great things on the horizon.

Joanna Fulton, Communications & Engagement Manager

OVERVIEW

Increasing conservation and awareness through seamless journeys, attracting people to Trust For Nature’s cause.

A not-for-profit organisation, Trust for Nature (TFN) remain dedicated to protecting native plants and wildlife in cooperation with private landowners in Victoria, Australia.

Our role was to refresh their digital delivery of assets that highlight their dedication and transformation of the Australian landscape, showcases their leadership in the field and honors their 40 years of experience.

CHALLENGE

The existing offering targeted current users, already supporting and aware of the cause. The new digital platform needed to work towards a more agile way of communicating all aspects of the organisation, engage new audiences and demonstrate the impact of their work has to the public and greater world health.

Re-inventing the trust on a digital scale was a major goal. Working together our goal to ensure the level of effort applied to rescuing wildlife and land on the ground was represented accordingly in the digital approach/presence. 

We focused on journeys that educated and encouraged both, existing and new users. We aim to inspire people who are passionate about natural habitats and animals and showcase while at the same time continuing to demonstrate TFN’s dedication to the science behind the work.

Creating a robust and single communication vision and voice, combined with a detailed process plan assisted in developing a successful outcome. Selecting the CMS based on project objectives, requirements and client needs was a major factor in the success of the project.

OUR SOLUTION

The digital offering services a diverse range of audiences; Property, legal and banking professionals, each requiring information of a different focus. Our considered design uses a contextual approach, with differing types of users able to follow a clear path through information about the specific benefits the network provides for its users.

The journey to redevelopment began by refreshing the language used across the current digital platforms, inclusive of navigational labels and content.

We incorporated face-to-face user testing via interactive prototypes, survey questions, and discussion groups. Focusing on target audiences both familiar, and unfamiliar with a series of tasks that directly assisted in fulfilling our project objectives and goals. 

The insights gained through testing provided us with a secure foundation for our experience team to begin their work. The results speak for themselves, a clean and easy to follow user experience through factual information branches, encouraging the growth of community engagement and the motion to give back. 

Craft CMS

RELATED

Greening Australia's Digital Presence — Greening Australia

Saving ugly & changing environmental legislation — Wilderness Society

Desktop Design
Content elements
Donation funnel
User Testing Statistics
TFN Project Tiles
Mapping intergration
User stats
Responsive Design

Who are Carter?

Principals, James Noble & Paul Beardsell, are leaders in experience design.

We put people ahead of everything else, meaning our solutions transform the way customers interact with businesses in a rapidly changing digital world.

As on of Australia’s largest independent experience design agency, we select the right technology to deliver the right digital outcome to surprise and delight the people using them. This enables our partners to exceed their customers’ needs and grow their connection with them.

We have achieved sustained success in a world where technology, expectations and customer behaviour is constantly evolving. Our solutions constantly adapt to meet new trends and ensure our products remain vital.

We have won numerous accolades and awards on behalf of our clients since 2005 as acknowledgement of the consistent results we deliver.

Diverse Experise

Our fine folk sit at recycled timber desks, type on keyboards powered by rechargeable batteries, walk on carpet made from recycled tyres and plastic bags. They breathe air created by an in-office garden and drink tea heated by an environmentally-friendly kettle.

Carter is full service experience design agency that knows organisations are subject to all sorts of variables. We not only experienced, but big enough to respond to changing requirements by re-deploying resources as required.

We are an inclusive agency. While all based in Australia, we speak 19 languages and are a global team hailing from countries including Japan, China, Indonesia, Thailand, Iraq, New Zealand, India, Russia, France, Germany, United Kingdom and Ireland. This expanse of experience allows for creative thinking and a true user-first approach, allowing us to solve complex problems and deliver simple real-life solutions daily.

Principal, James Noble, hand-crafted the fitout and furniture from recycled timber, layered and sealed using biodegradable glue. Now that’s commitment. 


UX Melbourne website design and development
Digital strategies and UX creative solutions.
Award winning UX agency in Melbourne
Think of creative user experience as ergonomics for your eyeballs.

Our Services

Speaking 19 languages and hailing from 11 countries, we produce the highest possible user experience for your business and target audience. Our creative thinking and innovation enables us to solve complex problems and provide effective global digital solutions.

Discover

- Your Vision -

It all starts with a discovery session where we will chat about your vision, requirements and expectations for your digital presence.

  • User experience (UX) recommendations
  • Technical and Information architecture (IA)
  • Digital marketing strategy
  • Content strategy
  • Customer experience 
  • Competitor research and analysis

Design

- It's Alive -

Translating your creative ideas into workable concepts, crafting the user experience, building strong, lasting solutions.

  • Creative direction
  • Information architecture
  • Digital strategy
  • Service Design
  • Wireframing & user experience
  • Concept design

Deliver

- Lift Off -

We architect and develop, optimise the experience, test and launch. We then analyse, act on results and offer ongoing support.

  • Commerce development
  • Third party API intergration
  • Search engine optimisation
  • Data & Analytics
  • Social media integration
  • 1 on 1 Training

Want to get started?

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